2021 HPG Chamber Member Survey Results
HPG Chamber Member Survey Results
One-third of the for-profit members of the HPG Chamber responded to a recent survey that was intended to capture the current business conditions, member preferences and ideas for future consideration.
Members were incentivized to sign their name to the survey with the chance to win a gift certificate.
Nick Patel of Kalyan Hospitality is our winner, and he graciously donated the gift certificate to a deserving local student.
We learned that 84% of respondents think that chamber membership is a good value. 66% are ready for in person meetings which gave us the confidence to schedule a mixer (34 people attended), a golf tournament on June 10, Chamber Night at a Tri-Cities Chili Peppers game, a restaurant week promo for a local non-profit, and a new outdoor concert series.
40% of the respondents read the newsletter and 54% read it occasionally. Our overall open rate is between 20-24%, which is above average for an association newsletter. We have over 3,000 subscribers.
94% of respondents would recommend membership to another business. 82% were aware that we manage the HPG Visitor Welcome Center and do local destination marketing.
Recently we have had companies like Colonial Life, Comcast, and others offer to provide special benefits to chamber members, much like the very popular Anthem affiliate program that was eliminated by Anthem. Since 56% express interest, we will pursue.
Relationships continue to be important to our members with over 50% of the respondents wanting to know more local businesses and make professional connections, and a slightly lower number are looking for connections in the region, with local government, and residents.
The chamber is in its 101st year serving this community. We are a member organization and members make our work possible so we asked the members how can we grow in members, services, impact? We gave some choices and of the choices provided, 73% favor partnering with others as the best way to grow in service to our community. We are in partnership on initiatives and will evaluate which ones we could boost our efforts and are there any we should consider. Here is our current list:
- VA Chamber – Small Business Alliance
- City of Hopewell – Destination Marketing and Visitor Center
- Prince George County – Destination Marketing and Visitor Center
- Charles City County – Small Business Support
- Hopewell Public Schools – CTE Program (Career and Technical Education)
- Prince George County Public Schools – CTE Program
- Crater Planning District Commission – Member CEDS (Comprehensive Economic Development Strategy) Committee
- FOLAR – Mission aligns with quality of life.
We appreciate the special comments. There was commonality in workforce shortages, need for help for small businesses, and the importance of strong relationships with local government.
We would love to know what you think about these insights. Message us at firstname.lastname@example.org or use the contact us button on the web site or call the office 804-541-2461.