Here are a few budget-friendly marketing ideas inspired by author Katie Murray at https://www.sba.gov/ to help get you started for the Holiday Season.
- Social Media Contests
A few rules, a clever hashtag, and small incentives such as a prize or discount, you can draw people in to your business.
- Extra Appeal for Your Loyal Customers
Without breaking the bank, you can provide special offers, sneak previews, free shipping or secret sales to repeat customers.
- Special Events or Open Houses
Host an open house or special event at your business location. Showcase holiday season gifts, menus, and merchandise so customers can get a glimpse of your seasonal goods in advance! On their way out, give a special offer or coupon that invites customers back to make their purchases at a discount.
- Holiday Help
Use social media to offer helpful tips during a stressful holiday season. Consider your industry, product, or service and relay advice to make customers’ lives easier.
Email remains inexpensive and easy to implement when it comes to maintaining contact with existing customers. To be effective, email marketing should be used with customers you have already done business with or who have requested email from you.
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